AI Content (AI Info) Label on Facebook Posts

Facebook adds the AI content label (also worded AI info, and first called Made with AI) when the photo you upload carries an AI signal from the app that made or edited it. It also appears when the poster turns the label on, or when Meta's own systems or tools flag it. A copy scrubbed before you post removes the signal from the file. It cannot take a label off a post that is already up, and it does nothing about the other routes.

Check a file for Facebook label triggers or scrub it now. Both run in your browser and nothing is uploaded.

Why Facebook shows AI info on a photo

Facebook shares one labeling policy with Instagram and Threads. Meta reads what it calls "industry standard AI image indicators", which are C2PA Content Credentials and IPTC metadata that editors and image generators write into a file. Facebook's help page, Label AI content on Facebook, says Meta's systems read these signals to decide whether content needs a label. A signal can say the content was created with AI, or only modified with it.

This is how ordinary photos end up labeled. Think of a phone photo of your kid's game that you brightened with an AI feature, then shared to a team group. Or a flyer for your shop laid out in a design app, where one photo was resized with an AI feature, posted to your Page. Neither looks synthetic, but the file says an AI tool touched it.

Meta's own tools are a separate case. Facebook says content created or modified with Meta's AI tools and shared directly as a post, story or reel may be labeled automatically. Some of it carries a visible watermark that says Imagined with AI. Meta also says images will still receive a label if its systems detect they were AI-generated.

What the label is called on Facebook

Meta launched a "Made with AI" label in May 2024 and renamed it "AI info" on July 1 2024. On September 12 2024 Meta moved the label into the post's menu for content it detects was only edited with AI.

Today Facebook's own help pages use two names. The labeling page says people will see an AI content label on your post. The page about AI creators still calls the per-post label AI info. You may see either one, and the wording can change again.

Where the label sits tells you what Meta found. A file signed as created with AI shows the label on the post itself. A file signed as only modified keeps the post clean and puts the details under Options, which Facebook says works on any post, story or reel.

Your own AI label versus the one Facebook adds

Facebook's help page lists these steps for the phone app:

Posts: create a post, tap the dropdown next to AI Label off, then tap the toggle next to Add AI label.
Reels: create a reel, tap Next to reach the publishing screen, then tap the toggle next to Add AI label.
Stories: create a story, tap Settings, then tap Add AI label.

Pages and profiles carry a separate account label. Facebook's About AI creators page says an account that regularly posts AI-generated or modified content can add an AI creator label, which shows on the profile or Page. To add it, you go to your profile, tap Edit profile, tap Edit next to AI creator, answer Yes, and save.

The automatic label is a different thing. Facebook notes that if you choose not to identify AI use, an AI content or AI creator label may still be applied when Meta detects AI. Of the labels Meta adds, only one that came from file data is something a clean upload can address.

How to post a scrubbed copy to Facebook from an iPhone or Android

Open ScrubPhoto in your phone's browser.

Pick the photos or videos. The tool reads each file on your phone, with no upload, and its Facebook verdict tells you whether a label is likely.
Tap Scrub. JPEG, PNG and WebP come out with pixels identical and the color profile kept.
Tap Share, then Save Image on iPhone, or Download on Android.
In Facebook, create the post, reel or story and pick the saved copy.

An iPhone detail: many iPhone photos are HEIC. In Safari the tool can re-save a HEIC as a JPEG at quality 95 and marks it "re-encoded, not lossless". Chrome and Android cannot decode HEIC, so convert it to JPEG in the Photos app first, or use Safari.

For Pages and groups, the fix is the same because the signal lives in the file, not in where you post it. We did not find a Meta help page for group posts, so check the group composer for the AI label control before you post.

The checker shows the same report without changing the file.

Facebook Reels and AI info

Video works differently. Meta has said it cannot yet read these industry signals in most third-party video and audio, so it relies on people disclosing, and for realistic content that is a rule. Meta requires you to label photorealistic video or realistic-sounding audio that was made or changed digitally, and warns of possible penalties if you don't. Facebook's examples include a reel narrated with a realistic AI-generated voiceover. Cleaning the file does not change that rule.

Scrubbing a reel still has a point. ScrubPhoto clears the metadata boxes in MP4 and MOV files, where phones keep location and device details, without re-encoding. The video guide for Reels and TikTok explains what sits in those boxes.

What a clean file cannot change on Facebook

A post that is already up. Facebook stores the copy you uploaded. To change it you delete the post and share a clean copy, and the reactions, comments and shares stay with the deleted post. The Facebook post guide covers that choice.
A label you turned on yourself.
The Imagined with AI watermark, which is part of the picture, and the invisible watermark Meta puts in Meta AI images. Removing metadata leaves both in place.
Detection by Meta's own systems.
An AI creator label on your profile or Page.

For the data itself, see what C2PA Content Credentials are. Instagram and Threads follow the same policy with their own menus; see the Instagram page and the Threads page.

Questions about the Facebook AI info label

Can you remove AI info from a Facebook post?

Not from the live post if Meta added it from the file, because Facebook keeps the copy you uploaded. You can delete the post and share a scrubbed copy, which loses the reactions and comments. A label you added yourself may be editable, so check the post's edit screen for an AI label setting; Meta moves these around.

How do I remove AI info from a Facebook post on iPhone?

Open ScrubPhoto in Safari, pick the original photo, tap Scrub, then Share and Save Image. Delete the labeled post, create a new one and pick the saved copy. Use Safari if the photo is HEIC, since that is where the tool can convert it.

Why do my Facebook Reels say AI info?

Three things can cause it: Add AI label was on at the publishing screen, the clip came from a Meta AI tool, or Meta found a signal. Meta has said it cannot yet read signals in most third-party video, so check the reel's Options menu to see what it says.

How do I turn off AI info on Facebook?

For your own label, leave the toggle next to Add AI label off when the content does not need one. Facebook's help pages describe no switch for a label Meta applied from file data; the fix there is a clean upload before you post.

How do I remove AI info from a Facebook story?

Stories use a Settings screen for the label, so check that Add AI label is off there if the content does not need it. If the photo itself carries the signal, scrub it and post the story again with the clean copy.

What does AI info mean on Facebook?

Meta read a signal, or the poster said so, that AI generated or changed the photo or video. Open Options on the post to see which route applied. Some Facebook help pages now call the same label AI content.

Sources

Official pages this page was checked against in October 2026: